Denny Herzberg: How to Transform Yourself from a Manager to a Leader

Denny Herzberg is an accomplished and recognized leader. As the President of Vitusa Corps located in Englewood, New Jersey, Denny Herzberg has immense management and leadership experience. Vitusa works in a variety of sectors offering products and services related to animal nutrition, dairy ingredients, foodstuffs, and wastewater management. Being in charge of such a large and diverse team can be a difficult task; however, Denny Herzberg has triumphed and led the company to success. Denny Herzberg believes his success as President of Vitusa is due to his ability to lead rather than manage. Denny Herzberg is convinced there is a distinct difference between leaders and managers, and with these tips managers can transform themselves into effective team leaders.

·         Control à Trust. Denny Herzberg notes that those who wish to lead should inspire trust in their employees rather than control. Although managers are put in a position where they have power, it is important that you exhibit a mutual respect for employees. Denny Herzberg believes if employees feel like they can trust those in charge, morale and productivity will be higher.

·         Short-term à Long-term. Denny Herzberg believes that managers only develop short-term goals, which is the bare minimum. Leaders, on the other hand, develop long-term goals to lead their team into the future. Denny Herzberg notes that although your company is currently successful, it is important to have a strategic plan with a long-range perspective, or the success will be short-lived.

·         Imitation à Innovation. Denny Herzberg states that managers generally imitate what has already been done; however, leaders look for new ways to innovate. Denny Herzberg is convinced that a business will not see growth if they do not look for innovative solutions.

Systems à People. Denny Herzberg notes that managers focus on systems and rules that go along with a company; however, leaders focus on the wellbeing of their staff. Denny Herzberg states that although a rule might say something is right, it might not be conventional for every individual on your team.